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In an effort to increase cash, companies tend to keep squeezing the same bloodless turnips: cutting costs, buying cheaper products

Lets Fix Our Internal Problems Of these people who enter your business, over two-thirds are hoping to buy your product.

This is an interesting formula that is finding great acceptance amongst retailers.  Step 1. Allocate between 10-12% of your gross sales

If you’ve ever had a dissatisfied client, and who hasn’t, think about this opportunity the next time you satisfy that

In marketing a business, a very common mistake is trying to reach everyone with your message.  Instead of convincing 100%

In today’s business environment, sometimes it is the little extra that brings in the customer, and more importantly the repeat

The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important

As a matter of fact, a Loyola University-Wall Street Journal survey found it among the least believed promotional phrases out

Research conducted by the Forum Corporation, which analyzes why companies lose customers found the following: 15% left due to quality