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If you’ve searched this question, you’ve probably found ten different answers, all confidently citing “the industry standard.” Here’s the honest

In an effort to increase cash, companies tend to keep squeezing the same bloodless turnips: cutting costs, buying cheaper products

Lets Fix Our Internal Problems Of these people who enter your business, over two-thirds are hoping to buy your product.

This is an interesting formula that is finding great acceptance amongst retailers.  Step 1. Allocate between 10-12% of your gross sales

If you’ve ever had a dissatisfied client, and who hasn’t, think about this opportunity the next time you satisfy that

In marketing a business, a very common mistake is trying to reach everyone with your message.  Instead of convincing 100%

In today’s business environment, sometimes it is the little extra that brings in the customer, and more importantly the repeat

The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important

As a matter of fact, a Loyola University-Wall Street Journal survey found it among the least believed promotional phrases out