What Is DDM & Why Are You Doing What You Do?
With DDM, advertising is just part of the overall marketing plan. We work with clients in all aspects of their business to increase sales, market share and profitability.
Why not just call it an advertising agency?
Well, the work of an advertising agency is just part of what we have been doing at DDM for the past 9 years. But good, creative advertising does not always lead to sales. And most businesses measure success on sales. Just ask Nissan about their cute ads with the little Japanese man and his dog. Cute, but they did not sell cars.
Advertising is just part of the overall marketing plan. (If such a plan even exists in a particular business.) A good ad campaign without a proper marketing plan is a plan for failure. Imagine a packed opening night at a restaurant with a poor chef. Instant failure.
We work with clients in all aspects of their business to increase sales, market share and profitability.
DDM coordinates and helps develop a complete marketing plan. DDM will study your product, price, packaging, and promotion. We will work with you to improve internal communications, inform all employees of marketing efforts, and produce employee handbooks to reduce confusion and possible litigation. Merchandise displays, proper signage, and event planning are also covered in our consulting.
We work to improve your entire marketing arena so that you will no longer be put into a commodity situation where price is the main consideration.
We create, develop, and enhance the competitive advantages your business has over the competition and then sell that message to your customers by speaking to their needs.
Interested? We work exclusively with only one business per market in any product/service category.